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T-Mobile Wants to Sells Customers a Lifestyle, Not Just Wireless

T-Mobile Wants to Sells Customers a Lifestyle, Not Just Wireless
Key Points

John Legere with employees ahead of the T-Mobile Un-Carrier X event in Los Angeles in 2015. Photographer: Patrick T. Fallon/Bloomberg

John Legere with employees ahead of the T-Mobile Un-Carrier X event in Los Angeles in 2015. Photographer: Patrick T. Fallon/Bloomberg
T-Mobile Wants (ORG) John Legere (PERSON) the T-Mobile Un-Carrier (ORG) Los Angeles (LOCATION) Patrick T. Fallon (PERSON)
Originally published by Bloomberg Technology Read original →