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What would Jesus drink? Welcome to the age of Christian energy beverages

The Guardian Business Thursday 04 June 2026, 11:00 UTC By Lydia Bugg 1 min read
Key Points

Drink brands such as Yahweh and Praise Energy say they’re raising awareness for Christianity – but are they just treating Jesus like an uncopyrighted Mickey Mouse?By now, you’ve probably noticed the trend: every celebrity and influencer appears to be chasing the same prize. We’re deep in the era of the celebrity beverage. Kim Kardashian has Update energy drinks.

Drink brands such as Yahweh and Praise Energy say they’re raising awareness for Christianity – but are they just treating Jesus like an uncopyrighted Mickey Mouse?

By now, you’ve probably noticed the trend: every celebrity and influencer appears to be chasing the same prize. We’re deep in the era of the celebrity beverage.

Kim Kardashian has Update energy drinks. John and Hank Green have the Awesome Coffee Club. Blake Lively sells sparkling grapefruit juice. Even Danny DeVito, somehow perfectly cast for the role, is the face of a limoncello.

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Jesus (PERSON) Christian (ORG) Yahweh (PERSON) Praise Energy (ORG) Christianity (ORG) Mickey (PERSON) Kim Kardashian (PERSON) John (PERSON) Hank Green (PERSON) the Awesome Coffee Club (ORG) Blake Lively (PERSON) Danny DeVito (PERSON)
Originally published by The Guardian Business Read original →

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