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‘Poisoned’ AI: the ChatGPT shopping scams that lead to fake websites

The Guardian World Sunday 07 June 2026, 06:00 UTC By Shane Hickey 1 min read
Key Points

Buyers are ripped off after assuming online stores were genuine because they are recommended by an AI toolYou want to buy a new bag and so you ask ChatGPT for help. You have always liked Russell & Bromley so you ask ChatGPT what is popular there at the moment. The artificial intelligence (AI) assistant gives you cross body, shoulder, casual and formal options with the prices listed beside them.

Buyers are ripped off after assuming online stores were genuine because they are recommended by an AI tool

You want to buy a new bag and so you ask ChatGPT for help. You have always liked Russell & Bromley so you ask ChatGPT what is popular there at the moment.

The artificial intelligence (AI) assistant gives you cross body, shoulder, casual and formal options with the prices listed beside them. You click through from the sources to what looks like the official Russell & Bromley site and buy your new bag, which is conveniently on sale.

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Russell & (ORG) Bromley (LOCATION)
Originally published by The Guardian World Read original →

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