Xbox CEO says current margins 'cannot continue' in public letter to staff The more things change, the more they stay the same. As Summer Game Fest draws to a close, it's a fitting time for reflection. Not just on the cool games we saw announced (and there were a bunch), but also on an industry that, in recent years, has reached thrilling new creative and artistic highs alongside deeply depressing lows in the form of layoffs, cancelations and studio closures.