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The World Cup could deliver Fox a ratings bonanza: ‘There will be all sorts of viewership records’

The World Cup could deliver Fox a ratings bonanza: ‘There will be all sorts of viewership records’
MarketWatch Tuesday 09 June 2026, 16:31 UTC By Lukas I. Alpert 1 min read
Key Points

Viewership for previous World Cup finals was only a little higher than for a strong Monday Night Football game, but with matches on U.S. soil, media executives are hopeful this will be the year soccer breaks through.

Viewership for previous World Cup finals was only a little higher than for a strong Monday Night Football game, but with matches on U.S. soil, media executives are hopeful this will be the year soccer breaks through.
The World Cup (EVENT) Fox (ORG) World Cup (EVENT) U.S. (LOCATION)
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