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Patagonia sues drag queen Pattie Gonia for trademark infringement

The Guardian World Thursday 28 May 2026, 02:34 UTC By Sian Cain 1 min read
Key Points

Patagonia has initiated a trademark infringement lawsuit against environmentalist drag performer Pattie Gonia. The company is seeking $1 plus legal fees, while Gonia has accused Patagonia of attempting to silence an activist. Gonia, who has amassed a large online following, has raised millions for various non-profit organisations through their environmental advocacy.

Outdoor clothing company is suing US environmentalist drag performer for $1 plus legal fees, claiming ‘we wish we didn’t have to do this’

Patagonia has launched a trademark lawsuit against an environmentalist drag queen named Pattie Gonia, who has accused the outdoor clothing company of “trying to erase an activist”.

Wyn Wiley, who performs as Pattie Gonia, has accumulated millions of followers online for their environmental activism, raising almost $4m for non-profits so far. Last year they raised $1m while hiking 100 miles in full drag from Point Reyes national seashore to San Francisco.

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Originally published by The Guardian World Read original →

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