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Where Southeast Asians really want to live, work and travel

Where Southeast Asians really want to live, work and travel
South China Morning Post Sunday 31 May 2026, 02:00 UTC By Irna Nurlina 1 min read
Key Points

Mass media commonly portrays Southeast Asia as an exciting, adventure-fuelled and culturally rich region – if often an exoticised one – for inhabitants and visitors alike. The final section of the ISEAS – Yusof Ishak Institute’s State of Southeast Asia 2026 Survey, based on respondents’ “relocation preference and travel choices”, adds to the already abundant evidence of the “soft power” of regional countries. Soft power, a term coined by American political scientist Joseph Nye in 1990, is...

Mass media commonly portrays Southeast Asia as an exciting, adventure-fuelled and culturally rich region – if often an exoticised one – for inhabitants and visitors alike. The final section of the ISEAS – Yusof Ishak Institute’s State of Southeast Asia 2026 Survey, based on respondents’ “relocation preference and travel choices”, adds to the already abundant evidence of the “soft power” of regional countries. Soft power, a term coined by American political scientist Joseph Nye in 1990, is widely...
Southeast Asians (ORG) Mass (LOCATION) Southeast Asia (LOCATION) ISEAS (ORG) Yusof Ishak Institute’s (PERSON) State of Southeast Asia (ORG) American (ORG) Joseph Nye (PERSON)
Originally published by South China Morning Post Read original →

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