Amazon Prime Day
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Amazon moves Prime Day back to June, keeps it a four-day event
Amazon moves Prime Day back to June, keeps it a four-day event NEW YORK, June 2 : Amazon.com will host its annual Prime Day sales event from June 23 to June 26 after launching the event in July for the past five years, citing major holidays and sporting events as factors in its decision. Prime Day is one of Amazon's biggest sales events of the year, and helped drive $24.1 billion in U.S. online spending in 2025 when it extended the event to four days from two, according to data from Adobe...
Amazon's four-day Prime Day event starts June 23, as shoppers battle inflation
Amazon's annual Prime Day event is scheduled to last four days — June 23 through June 26 — for a second straight year. Launched in 2015, Prime Day is Amazon's effort at creating a holiday season-like shopping event in the middle of the year. It's also served as a way for Amazon to secure new members for its $139-a-year loyalty program, and to promote its own products and services.
Amazon’s four-day Prime Day begins on June 23rd
Amazon bucked its usual tradition of having Prime Day in July. Prime Day 2026 is happening in June, kicking off in just a few weeks. Prime members will get access to many deals starting June 23rd at 3:01AM ET through June 27th at 3:01AM ET.
When is Amazon Prime Day 2026? The official dates, plus more about the 4-day sale
It’s official: Amazon Prime Day 2026 is happening from June 23 to 26. The Prime member-exclusive sale typically offers some of the lowest prices of the year on thousands of products across categories like tech, clothing, beauty, kitchen and more, and you can save on essentials like groceries and household staples too. To help you plan for the sale, I answered some important questions below — this is my seventh year covering Prime Day, so I know all the ins and outs, and I’ve been talking to...
How to Shop Like a Pro During Amazon Prime Day (2026)
Amazon Prime Day is one of the most confusing shopping holidays in existence: It’s not even a single “day" anymore. Amazon promises “millions of deals”—but the displayed discounts are often misleading, and while it’s advertised as a members-only event, some deals are available to people who don’t subscribe to Prime. Add in the frenzy of limited-time Lightning Deals and you’ve got a perfect recipe for spending too much money on stuff you don't even really want.
Amazon Prime Day 2026 will run earlier this year from June 23 to 26
Amazon Prime Day 2026 will run earlier this year from June 23 to 26 The four day shopping bonanza takes place earlier this year. If you like to hold off on major purchases until big sales, listen up. Amazon has announced that its Prime Day event will take place this year from June 23 to June 26, a couple of weeks earlier than last year.
The 49+ best early Amazon Prime Day 2026 deals you can shop now: Bissell, Le Creuset, Levi’s, and more (live updates)
Amazon Prime Day 2026 officially starts on Jun. 23, but Prime members don’t have to wait to shop. Some of the best early Prime Day Deals are already live, including a handful that are currently at their lowest price ever, like the Bissell CleanView Upright Vacuum, Amazon Fire TV Soundbar Plus, Sony WH-CH720N Noise-Canceling Headphones and Levi’s 94 Baggy Jean Shorts. I frequently cover shopping events like Prime Day, Black Friday and Cyber Monday as a reporter for NBC Select, so I know how...
Get the legendary Celestron NexStar 8SE telescope at its lowest price of the year in this early Amazon Prime Day deal
Get the legendary Celestron NexStar 8SE telescope at its lowest price of the year in this early Amazon Prime Day deal Our telescope expert chose the Celestron NexStar 8SE as our best overall telescope, and now, with $200 off, it makes this versatile telescope excellent value for money ahead of Prime Day. The Celestron NexStar 8SE has long been considered to be one of the best telescopes on the market. In our Celestron NexStar 8SE review, our trusted tester Jase Parnell-Brookes awarded it an...
Best Amazon deals under $50 before Prime Day: Skechers, Sony, Blink and more
Amazon Prime Day returns June 23–26, but you don't have to wait to start saving — especially if you have a strict budget of $50 or less. Early deals are already live on everything from Ring security cameras and Sony speakers to reader-favorite Skechers sneakers, with discounts up to 70% off. READ MORE: When is Prime Day 2026?
Everything you need to know about Prime Day 2026
Amazon Prime Day 2026 is getting closer, and it’s possible you might have some questions about the sale. Why is it in June instead of July? And, most importantly, when will the deals go live?