Craig Federighi
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Apple's AI boss Craig Federighi has a message for OpenAI, Anthropic, and other AI rivals
Craig Federighi didn't mince words at WWDC 2026. Apple's software chief used one of the company's biggest stages of the year to call out the AI industry—not by name, but with enough specificity that nobody was left guessing. "Some appear to be racing forward, seemingly pursuing AI for the sake of AI, without clear regard for the people it's ultimately meant to serve," he said.
WWDC 2026 bonus live blog: Tech Talk with Craig Federighi
One of the funnier parts of the keynote. Fresh off the WWDC keynote presentation, The Verge has been invited to an "on-the-record technical deep dive into the bold new architecture enabling Apple Intelligence capabilities." Apple SVP of Software Engineering Craig Federighi and his team will be there, and so will we.
Apple Downplays Concerns That Its Use of Google AI Models Will Undermine Privacy
Apple software chief Craig Federighi helped unveil a revamped Siri and other AI features at WWDC.
It's do or die for Apple AI
Apple’s revamped artificial intelligence stack and a revamped Siri were front and center at Monday’s WWDC keynote, making it clear that, this time around, it’s do or die for Apple AI. The keynote itself and the announcements that followed were all about Siri and Apple Intelligence, with platform improvements and child safety updates a blip in the hour-long broadcast. Given the relentless industry hype around AI and Apple's missteps there so far, no one should be surprised.
Say hi to "Siri AI"—Apple announces new, more "conversational" voice assistant
Today at its pre-filmed Worldwide Developers Conference keynote, Apple was finally prepared to fully introduce the long-delayed "Apple Intelligence" update for its Siri voice assistant. The new "Siri AI"—now being promised for OS updates rolling out "this fall"—will come alongside a new Google-powered update to Apple's on-device Foundation Models, as well as tighter integration of all these AI capabilities across Apple's many operating systems. Unlike other companies that "appear to be...
Apple’s Orwellian device controls for tots also mean more work for parents
Apple is turning parents into a corporate IT help desk, with rigid new monitoring and compliance tools for their children’s iPhones and iPads that will prompt for mom and dad's approval each time their kids visit a new website or want a new app. Apple's new trust and safety features for kids and teens will also automatically block nudity and gore from appearing on apps, even during live Facetime calls, while giving parents more control over the amount of time their tots spend glued to...
Apple partnering with Google and Nvidia for most advanced AI model
Apple on Monday revealed what it's been working on in artificial intelligence at its annual Worldwide Developers Conference in Cupertino, Calif. WWDC showed off demos of its redesigned Siri, which can speak back and forth with the user, a major improvement over previous versions of the assistant. In a demo, Siri was able to check concert dates, set a reminder to buy tickets, and even get directions to pick up a friend on the way to the concert venue. But the announcement also highlighted...
Apple renames Siri as ‘Siri AI’ with new push into artificial intelligence
Apple said Monday that it was overhauling its longtime virtual assistant, Siri, by adding artificial intelligence features and changing its name to Siri AI. The iPhone maker announced the changes at its annual technology meeting, the Worldwide Developers Conference (WWDC). Company executives demonstrated using the virtual assistant for various everyday tasks, such as looking up the date of a concert, shopping for a backpack or planning a soccer watch party.
Apple is embracing the fantasy of AI photo editing
Apple’s feature showcase at WWDC 2026 didn’t flag which if these “photographs” are real or created with its new AI fakery. | Images by Apple / compiled by The Verge Apple used to question whether generative AI-powered editing features were worth the risk of distorting our perceptions of the world. Now it seems Apple no longer believes that photos should accurately capture reality.
Apple announces Siri AI and its next generation of Apple Intelligence
Two years after first revealing its plans for Apple Intelligence and a smarter Siri that never fully materialized, at WWDC Apple just revealed a new set of AI features and a smarter, more personalized Siri. Apple calls Siri AI an "entirely new version of Siri," and says it's both more conversational and more capable than the previous version of the smart assistant. In conversations, it has a more expressive voice that can be customized by pace, expressivity, and accent.