Daniel Sá
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Stickers, shirts and beer: 2026 World Cup could earn Portugal up to €945 million
Despite not hosting a single match, Portugal could see nearly €1 billion in economic benefits from a World Cup increasingly driven by digital engagement and consumer spending, according to a new study. Although it is not a host nation, Portugal could generate up to €945 million from the 2026 FIFA World Cup, according to a study by IPAM, the Portuguese Institute of Marketing Administration, which analysed the tournament’s potential impact on the Portuguese economy. The study points to a...