GEM-Bench

GEM-Bench: A Benchmark for Ad-Injected Response Generation within Generative Engine Marketing

arXiv:2509.14221v3 Announce Type: replace Abstract: Generative Engine Marketing (GEM) is an emerging ecosystem for monetizing generative engines, such as LLM-based chatbots, by seamlessly integrating relevant advertisements into their responses. At the core of GEM lies the generation and evaluation of ad-injected responses. However, existing benchmarks are not specifically designed for this purpose, which limits future research.