Jez Sundqvist
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30 years of Pokémon: The 'immersive' phenomenon still finding new fans
feel good The enduring appeal of Pokémon, still finding new fans 30 years after its release Sun 7 Jun 2026 at 6:10am For Jez Sundqvist, the Pokémon experience is still unforgettable almost three decades after he first encountered it. "It just brings back all those memories of getting probably, you know, Pokémon Red or Pokémon Blue for the Game Boy and cracking that out of the packet," he said. It is a joy he now experiences with his 11-year-old son, Auden, in their hometown of Port Lincoln...