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The NBA's new face is here and he is unlike anything we've ever seen
analysis As Victor Wembanyama makes his NBA Finals debut, the league's new face is on its biggest stage Thu 4 Jun 2026 at 6:05am If you've been following the NBA closely over the past decade, then you'll know of the league's quiet problem. It has been creeping up year after year like the monster behind the hero in a horror movie — seemingly invisible yet unshakably present. The problem is who exactly the NBA's next face is going to be.