Marie-Christine Pygott
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Memory crunch sends PC prices into double-digit climb
The average prices of notebooks and desktops are up in Europe by double-digit percentages on the back of tightening availability of memory. All PC makers are battling with shortages of DRAM and NAND as component manufacturers prioritize production for higher-margin high-bandwidth memory chips used in AI servers. The cost of memory has more than quadrupled in 12 months.