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Steph Curry signs 10-year deal with Chinese brand Li-Ning, raising questions about NBA's ties to China
The biggest sneaker free agent in basketball history didn't sign with Nike or Adidas. Golden State Warriors' Steph Curry just signed with a Chinese brand. After mutually parting ways with Under Armour in 2023 and ending a 13-year partnership, the four-time NBA champion has signed a massive 10-year deal with Chinese sportswear giant Li-Ning.
NBA star Steph Curry signs 10-year deal with China's Li-Ning
NBA star Steph Curry signs 10-year deal with China's Li-Ning The Golden State Warriors star called the deal with Li-Ning "the partnership of a lifetime" that will include global expansion of his Curry Brand, basketball products, a golf line, leisure clothing and the ability to sign other athletes to his brand. Four-time NBA champion Stephen Curry ended his sneaker free agency on Monday (Jun 1), announcing a 10-year deal with Chinese company Li-Ning after leaving Under Armour last November....
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The NBA's new face is here and he is unlike anything we've ever seen
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NBA star Stephen Curry signs deal with Chinese sportswear giant Li-Ning
NBA star Stephen Curry has entered into a partnership with Chinese sportswear company Li-Ning, which would involve product development as well as sports culture initiatives. There are also plans to launch Curry Brand stores in the U.S. and China, the Golden State player said in a letter, adding that the partnership will help his brand have a wider range of resources and a global footprint. "I knew that Li-Ning could be the right partner that can deliver on the innovation and design that I...
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