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The Onitsuka Tiger story: From an octopus-inspired sole to a Nike link
The Onitsuka Tiger story: From an octopus-inspired sole to a Nike link Onitsuka Tiger's predecessor, Onitsuka Co, was founded in post-World War II Japan and produced basketball shoes as its first athletic footwear. SINGAPORE: Japanese brand Asics announced on Wednesday (Jun 10) that it would spin off its nearly 80-year-old Onitsuka Tiger business amid a surge in demand for its retro-inspired sports shoes. The Onitsuka Tiger business will be transferred to OT Group, a wholly owned subsidiary,...