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Apple courts developers with privacy and context in AI comeback bid
At its 2026 Worldwide Developers Conference, Apple offered a vision of how to integrate AI with its products that stands out for its sobriety, responsibility, and plausibility. In contrast to the job-killing, security-breaking, human-replacing hype promulgated by the likes of Anthropic and OpenAI, company execs dialed down their usual superlative-laden effusiveness to convey how AI tools can actually help software developers, as well as those using Apple products. Capabilities like Safari's...
Apple’s AI pitch will live or die by its privacy promise
Apple says its cloud processing is as private as on-device, despite expanding to run on Google’s servers. | Screenshot: Apple WWDC 2026 keynote As expected, yesterday's WWDC keynote was mostly about AI. And also as expected, Apple tried to turn its late arrival into its sales pitch: it didn't rush into AI because it was taking its time to do things right.
Apple Downplays Concerns That Its Use of Google AI Models Will Undermine Privacy
Apple software chief Craig Federighi helped unveil a revamped Siri and other AI features at WWDC.
Why Apple Might Put Cameras Into Its Next AirPods
If you were to ding Apple’s privacy credentials in one move, you could do worse than to launch AirPods with cameras. Whether or not they come to market, all of Apple’s existing ubiquitous earbuds would become a question mark for everyone in their vicinity: Are they recording me right now? According to Bloomberg’s well-sourced Mark Gurman, Apple has designed camera-equipped AirPods to allow Siri “to see” the wearer’s surroundings.
Apple's next-gen intelligence: Key features to know in Photos, Safari and other apps
At its annual Worldwide Developers Conference this year, WWDC 2026, Apple unveiled its next-generation software suite. The upcoming updates – which span across iOS 27, iPadOS 27, macOS 27, watchOS 27, visionOS 27 and tvOS 27 – introduce a deeply integrated, privacy-focused ecosystem powered by Apple Intelligence. The centerpiece of this rollout is Siri AI, a completely re-engineered assistant capable of understanding on-screen content and personal context.
Is Apple Intelligence on your iPhone really secure?
Apple has spent years telling us that privacy starts on the device. For many users, that message feels reassuring. Your messages, photos, emails and app data sit in your hand, protected by Face ID, passcodes and Apple's security layers.
Is Apple Intelligence on your iPhone really secure?
Apple has spent years telling us that privacy starts on the device. For many users, that message feels reassuring. Your messages, photos, emails and app data sit in your hand, protected by Face ID, passcodes and Apple's security layers.
The advertising cartel coming to your web browser
The advertising cartel coming to your web browser When Meta, Google and Apple agree on a “privacy” feature, watch out. The three companies (along with Mozilla, which is on one of their “ad features in the browser” kicks again) are drawing up a built-in advertising measurement system, called Attribution Level 1, as a standard feature of web browsers. The system is intended to measure the effectiveness of advertising by enabling advertisers to correlate “impressions,” the occasions on which...
Are Apple devices spying? What your iPhone tracks
It starts with a small moment that feels a little too coincidental. You say something out loud, then an ad shows up that feels way too specific.Bill recently reached out to us asking if the Apple devices in his home are actually spying on him.It is a fair concern. The short answer is no, your Apple devices are not secretly recording everything you say.
Apple's AI boss Craig Federighi has a message for OpenAI, Anthropic, and other AI rivals
Craig Federighi didn't mince words at WWDC 2026. Apple's software chief used one of the company's biggest stages of the year to call out the AI industry—not by name, but with enough specificity that nobody was left guessing. "Some appear to be racing forward, seemingly pursuing AI for the sake of AI, without clear regard for the people it's ultimately meant to serve," he said.