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NBA star Stephen Curry signs deal with Chinese sportswear giant Li-Ning
NBA star Stephen Curry has entered into a partnership with Chinese sportswear company Li-Ning, which would involve product development as well as sports culture initiatives. There are also plans to launch Curry Brand stores in the U.S. and China, the Golden State player said in a letter, adding that the partnership will help his brand have a wider range of resources and a global footprint. "I knew that Li-Ning could be the right partner that can deliver on the innovation and design that I...
Stephen Curry and Li-Ning: What to Know About N.B.A. Star’s Deal With Chinese Sneaker Company
Stephen Curry of the Golden State Warriors during an April N.B.A. game.
Stephen Curry and Li-Ning: What to Know About N.B.A. Star’s Deal With Chinese Sneaker Company
Stephen Curry of the Golden State Warriors during an April N.B.A. game.
Steph joins Li-Ning, ending sneaker free agency
Golden State Warriors star Stephen Curry has signed a significant 10-year endorsement contract with Chinese company Li-Ning, industry sources told ESPN, ending a drawn-out recruitment process following Curry's departure from Under Armour in November. Curry announced the end of his sneaker free agency Monday with a landmark deal at Li-Ning that expands his Curry Brand venture globally. The agreement will include basketball products, athleisure lifestyle wear, the ability for Curry to sign...
NBA star Steph Curry signs 10-year deal with China's Li-Ning
NBA star Steph Curry signs 10-year deal with China's Li-Ning The Golden State Warriors star called the deal with Li-Ning "the partnership of a lifetime" that will include global expansion of his Curry Brand, basketball products, a golf line, leisure clothing and the ability to sign other athletes to his brand. Four-time NBA champion Stephen Curry ended his sneaker free agency on Monday (Jun 1), announcing a 10-year deal with Chinese company Li-Ning after leaving Under Armour last November....
Brunson or Wemby: Who tops our rankings of the pla...
An NBA postseason highlighted by breakout performances, Game 7 thrillers and more than a few upsets has reached its last chapter: The Finals between the San Antonio Spurs and New York Knicks. San Antonio is seeking its first championship since 2014 after winning 62 games during the regular season and dethroning the Oklahoma City Thunder in the Western Conference finals. New York, ringless since 1973, won 53 games and the NBA Cup before breezing through the Eastern Conference playoffs with a...
Grading bold preseason predictions for all 30 NBA ...
Before this NBA season began, I made 30 bold but realistic predictions, one for each team. In retrospect, some of them made me look prescient and smart. So as the 2025-26 season winds down and the offseason approaches, it's a good time to reflect on those scattered prognoses.
The NBA's new face is here and he is unlike anything we've ever seen
analysis As Victor Wembanyama makes his NBA Finals debut, the league's new face is on its biggest stage Thu 4 Jun 2026 at 6:05am If you've been following the NBA closely over the past decade, then you'll know of the league's quiet problem. It has been creeping up year after year like the monster behind the hero in a horror movie — seemingly invisible yet unshakably present. The problem is who exactly the NBA's next face is going to be.
Comedian Hernandez to host ESPYS on July 15
Comedian Marcello Hernández will take the stage to celebrate the achievements, athletes and moments in sports from the past year as host of The ESPYS on July 15, it was announced Wednesday. The 2026 ESPYs are returning to New York after more than 25 years with this year's event being held at the the David H. Koch Theater at Lincoln Center. The awards show, which honors the best of the year in sports, will air on ABC and stream on the ESPN app.