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Amazon’s new plan for games: James Bond and AI Snoop Dogg
Technology
Amazon’s new plan for games: James Bond and AI Snoop Dogg
The Verge
Thursday 04 June 2026, 17:01 UTC
By Jay Peters
1 min read
Key Points
Amazon's gaming strategy has never really been clear. It's been very active in the space: acquiring Twitch, launching its Luna cloud gaming service nearly six years ago, investing heavily in MMOs during the peak of live-service wave, and having access to a huge slate of franchises through Prime Video and the MGM Studios library. Late last year, the company announced a major pivot, relaunching Luna with a focus on party games you can play with just your phone as a controller - including an...
Amazon's gaming strategy has never really been clear. It's been very active in the space: acquiring Twitch, launching its Luna cloud gaming service nearly six years ago, investing heavily in MMOs during the peak of live-service wave, and having access to a huge slate of franchises through Prime Video and the MGM Studios library. Late last year, the company announced a major pivot, relaunching Luna with a focus on party games you can play with just your phone as a controller - including an AI-powered game starring Snoop Dogg as a judge - and basically jumping ship on MMOs.
At the time, it looked like a retreat, but Amazon says that isn't the …
Read the full story at The Verge.
Originally published by The Verge
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