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For many fans, the World Cup begins with a pack of stickers. The U.S. is catching up

For many fans, the World Cup begins with a pack of stickers. The U.S. is catching up
NPR Business Friday 05 June 2026, 09:00 UTC By Juliana Kim 1 min read
Key Points

Collecting Panini stickers is a World Cup tradition beloved in Europe and Latin America. In the U.S., interest has been building steadily, and this summer, the buzz is bigger than ever. (Image credit: Joe Raedle)

Collecting Panini stickers is a World Cup tradition beloved in Europe and Latin America. In the U.S., interest has been building steadily, and this summer, the buzz is bigger than ever.

(Image credit: Joe Raedle)

the World Cup (EVENT) U.S. (LOCATION) Collecting Panini (ORG) World Cup (EVENT) Europe (LOCATION) Latin America (LOCATION) Joe Raedle (PERSON)
Originally published by NPR Business Read original →

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