From Off Campus to the Summer I Turned Pretty, it seems like Australian artists are everywhere right now – but what does the exposure actually mean?
Last month, a new Amazon Prime series, Off Campus, fought its way to the top of the streaming TV pile. Releasing its first season all at once, the glossy campus drama – set around an elite hockey team at a fictional US university – racked up 36 million viewers in its first 12 days, becoming the platform’s biggest debut among women aged 18 to 34.
Its star attraction is the sweet-and-steamy romance between music major Hannah (Ella Bright) and brooding hockey star Garrett (Belmont Cameli). But sharp-eared viewers noticed something else around the hot people doing hot things: a conspicuous run of Australian music, from heavyweights like AC/DC and The Kid Laroi to indie-pop favourites George Alice and Royel Otis, plus rising name Redd.
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