Fifa expanding AI use at World Cup to reduce amount of abuse seen by players

The Guardian UK Friday 05 June 2026, 16:00 UTC By Andy Hunter 1 min read

Key Points

Social media protection service offered by FifaEnglish FA yet to confirm whether it will use serviceFifa will expand the use of AI at the World Cup to reduce the amount of abusive messages that teams and players are exposed to on social media. World football’s governing body introduced a social media protection service after the 2022 World Cup in Qatar and has offered its moderation element for free to all football associations at the 2026 tournament, which starts next Thursday. The Football...

Social media protection service offered by Fifa
English FA yet to confirm whether it will use service

Fifa will expand the use of AI at the World Cup to reduce the amount of abusive messages that teams and players are exposed to on social media.

World football’s governing body introduced a social media protection service after the 2022 World Cup in Qatar and has offered its moderation element for free to all football associations at the 2026 tournament, which starts next Thursday. The Football Association has not confirmed whether it is taking up the offer.

Fifa (ORG) AI (ORG) World Cup (EVENT) Social media protection service (ORG) FifaEnglish FA (ORG) serviceFifa (ORG) the World Cup (EVENT) the 2022 World Cup (EVENT) Qatar (LOCATION) The Football Association (ORG)

Originally published by The Guardian UK Read original →

Fifa expanding AI use at World Cup to reduce amount of abuse seen by players

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