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Levi’s sues Australian clothing brand Globe over ‘blatant copying’ of tabs on pockets

The Guardian World Tuesday 09 June 2026, 07:57 UTC By Luca Ittimani 1 min read
Key Points

Denim giant claims trademarked design has been copied by S-Double, which was founded in 2008 by Shawn Stussy and is owned by the Melbourne-based clothing companyGlobal jeans giant Levi’s has launched legal action against Australian clothing company Globe and one of its brands for sewing tags on to pockets – which it says is “blatant copying” of its trademark design. The US denim giant made the same claim 15 years ago against the same brand, S-Double, founded by Shawn Stussy and owned by...

Denim giant claims trademarked design has been copied by S-Double, which was founded in 2008 by Shawn Stussy and is owned by the Melbourne-based clothing company

Global jeans giant Levi’s has launched legal action against Australian clothing company Globe and one of its brands for sewing tags on to pockets – which it says is “blatant copying” of its trademark design.

The US denim giant made the same claim 15 years ago against the same brand, S-Double, founded by Shawn Stussy and owned by Melbourne-headquartered Globe.

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Levi (PERSON) Australian (ORG) Globe (ORG) Denim (ORG) Shawn Stussy (PERSON) Melbourne (LOCATION) US (LOCATION)
Originally published by The Guardian World Read original →

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