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Nike charges World Cup fans the most for replica shirts after price surge

The Guardian Business Wednesday 10 June 2026, 07:00 UTC By Zoe Wood 1 min read
Key Points

England supporters face paying inflation-busting £95 for an adult shirt as the tournament begins in the USFans of World Cup teams kitted out by Nike face the highest costs if they want to buy a replica shirt before the tournament kicks off this week amid a “striking” overall increase in prices. Alongside the official match versions, which are retailing for as much as €160, manufacturers typically make “stadium”, or replica, versions aimed at supporters.

England supporters face paying inflation-busting £95 for an adult shirt as the tournament begins in the US

Fans of World Cup teams kitted out by Nike face the highest costs if they want to buy a replica shirt before the tournament kicks off this week amid a “striking” overall increase in prices.

Alongside the official match versions, which are retailing for as much as €160, manufacturers typically make “stadium”, or replica, versions aimed at supporters.

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Nike (ORG) World Cup (EVENT) England (LOCATION) USFans (ORG)
Originally published by The Guardian Business Read original →

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