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The World Cup of adverts: How brands are competing to entertain, not simply sell

The World Cup of adverts: How brands are competing to entertain, not simply sell
BBC Entertainment Friday 12 June 2026, 04:18 UTC 1 min read
Key Points

Kim Kardashian, Timothée Chalamet and Susan Boyle feature in ambitious ads ahead of the World Cup.

Kim Kardashian, Timothée Chalamet and Susan Boyle feature in ambitious ads ahead of the World Cup.
The World Cup (EVENT) Kim Kardashian (PERSON) Timothée Chalamet (PERSON) Susan Boyle (PERSON)
Originally published by BBC Entertainment Read original →

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