Sport
China missed the World Cup. Its brands didn’t
Key Points
Inside a sprawling broadcast hub in Dallas, thousands of devices supplied by Lenovo are helping Fifa manage and distribute content from stadiums across the United States, Canada and Mexico, forming part of the technological backbone of the largest World Cup ever staged. The central role played by the Chinese-founded technology company highlights a reality often obscured by geopolitical tensions between Washington and Beijing: while US policymakers have increasingly scrutinised Chinese...
Inside a sprawling broadcast hub in Dallas, thousands of devices supplied by Lenovo are helping Fifa manage and distribute content from stadiums across the United States, Canada and Mexico, forming part of the technological backbone of the largest World Cup ever staged.
The central role played by the Chinese-founded technology company highlights a reality often obscured by geopolitical tensions between Washington and Beijing: while US policymakers have increasingly scrutinised Chinese technology...
[Image text:] OVO
Lenovo
Lenovo
FIFA
Lenovo
Official Technology Partne
Lenovo
[Lenovo
Lenovo