Business & Finance
How Kalshi’s Lopes Lara Turned Kylie Jenner Gossip Into Billions
Key Points
How Kalshi’s Lopes Lara Turned Kylie Jenner Gossip Into Billions The firm’s co-founder talks about the celebrity buzz that sparked her interest in prediction markets, the legal battles her firm faces and Jay-Z’s advice. When prediction markets were little more than an idea on Wall Street, Kalshi Inc. co-founder Luana Lopes Lara found inspiration in an unlikely place: the womb of Kylie Jenner. It was early 2018 and the internet was abuzz with speculation as to whether Jenner, the reality TV...
How Kalshi’s Lopes Lara Turned Kylie Jenner Gossip Into Billions
The firm’s co-founder talks about the celebrity buzz that sparked her interest in prediction markets, the legal battles her firm faces and Jay-Z’s advice.
When prediction markets were little more than an idea on Wall Street, Kalshi Inc. co-founder Luana Lopes Lara found inspiration in an unlikely place: the womb of Kylie Jenner.
It was early 2018 and the internet was abuzz with speculation as to whether Jenner, the reality TV star-turned-cosmetics-founder, was with child. Lopes Lara was interning at Five Rings, a New York trading firm, learning the art of making markets. She asked her peers what they thought of the hype — sensing an opportunity to create a novel wager — but none of the other interns had even heard of Jenner.