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Caffeine Minimalists Rewrite Routines to Battle Coffee Jitters

Caffeine Minimalists Rewrite Routines to Battle Coffee Jitters
Bloomberg Markets Saturday 13 June 2026, 17:04 UTC 1 min read
Key Points

Jun 13th, 2026 Caffeine Minimalists Rewrite Routines to Battle Coffee While plenty of Americans are emphatically unready to give up caffeine, many are experimenting with a new range of options beyond the traditional cup of hot java, paying heed to caffeine’s impact on their sleep, mood and energy level. Consumers are becoming more cognizant of “energy management” in their beverage choices, says Daniel Jhung, president of the coffee and beverage division of Nestlé USA.

Jun 13th, 2026 Caffeine Minimalists Rewrite Routines to Battle Coffee Jitters While plenty of Americans are emphatically unready to give up caffeine, many are experimenting with a new range of options beyond the traditional cup of hot java, paying heed to caffeine’s impact on their sleep, mood and energy level. Consumers are becoming more cognizant of “energy management” in their beverage choices, says Daniel Jhung, president of the coffee and beverage division of Nestlé USA. For many, this might mean drinking coffee in the morning, but going easy on caffeine in the afternoon. Bloomberg reporter Kristina Peterson joined David Gura and Christina Ruffini on Bloomberg This Weekend to discuss. [Image text:] 1.296 Coca CocaCola Coke zerozero DECLARATIO sante aux extraits .19 Cs8050.92786 zeroc 400/200k zeros zero oste de - Cy zero cafeine (pns uu p zerosucres cca-cola coke.com zero calories
Americans (ORG) Daniel Jhung (PERSON) Nestlé USA (ORG) Bloomberg (ORG) Kristina Peterson (PERSON) David Gura (PERSON) Christina Ruffini (PERSON) Bloomberg This Weekend (ORG)
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