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Fifa will not punish Fox for breaking advertising rules during World Cup opener

The Guardian UK Sunday 14 June 2026, 16:43 UTC By Matt Hughes in Miami 1 min read
Key Points

US broadcaster overran ads during hydration breakBroadcasts must return 30 seconds before play resumesFox will not face any sanction from Fifa for breaking the governing body’s advertising rules during the opening game of the World Cup between Mexico and South Africa last week. The US broadcaster broke Fifa’s strict guidelines for showing commercials during hydration breaks on the first occasion they were in operation by returning to the live action 10 seconds after play had resumed during...

  • US broadcaster overran ads during hydration break

  • Broadcasts must return 30 seconds before play resumes

Fox will not face any sanction from Fifa for breaking the governing body’s advertising rules during the opening game of the World Cup between Mexico and South Africa last week.

The US broadcaster broke Fifa’s strict guidelines for showing commercials during hydration breaks on the first occasion they were in operation by returning to the live action 10 seconds after play had resumed during the second half at Mexico City Stadium.

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Fifa (ORG) Fox (ORG) World Cup (EVENT) US (LOCATION) the World Cup (EVENT) Mexico (LOCATION) South Africa (LOCATION) Mexico City Stadium (LOCATION)
Originally published by The Guardian UK Read original →

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