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Can Apple’s ‘Good Enough’ Siri Compete With ChatGPT?

Can Apple’s ‘Good Enough’ Siri Compete With ChatGPT?
Bloomberg Technology Monday 15 June 2026, 11:02 UTC By Austin Carr 1 min read
Key Points

Can Apple’s ‘Good Enough’ Siri Compete With ChatGPT? Consumers have lots of AI choices so Apple’s assistant needs to match rivals This article is for subscribers only.

Can Apple’s ‘Good Enough’ Siri Compete With ChatGPT? Consumers have lots of AI choices so Apple’s assistant needs to match rivals This article is for subscribers only. Welcome to Tech In Depth, our daily newsletter about the business of tech from Bloomberg’s journalists around the world. Today, Austin Carr looks at whether Apple’s new Siri will change the habits of smartphone users. Fable foibles: The US government took the unprecedented step of ordering Anthropic to disable access to its most advanced AI for all foreign nationals. This came after discovering it’s possible to “jailbreak,” or bypass the guardrails, of the Fable 5 AI model released just days prior. Anthropic called it disproportionate. [Image text:] L Do more with Siri questions about your Apple products,
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