EV prices in UK and EU not likely to dive due to Chinese rivalry, says Xpeng boss

The Guardian World Tuesday 16 June 2026, 05:00 UTC By Jasper Jolly 1 min read

Key Points

Brian Gu says he sees Chinese car firms competing on quality rather than launching price war as at homeMotorists in the UK and EU should not expect a sharp drop in the cost of electric vehicles despite increased competition among Chinese manufacturers, one of the country’s biggest electric carmakers has said. Brian Gu, the vice-chair of the manufacturer Xpeng, said that Chinese carmakers could compete on quality to win customers in the EU and UK, rather than unleashing a brutal price war as...

Brian Gu says he sees Chinese car firms competing on quality rather than launching price war as at home

Motorists in the UK and EU should not expect a sharp drop in the cost of electric vehicles despite increased competition among Chinese manufacturers, one of the country’s biggest electric carmakers has said.

Brian Gu, the vice-chair of the manufacturer Xpeng, said that Chinese carmakers could compete on quality to win customers in the EU and UK, rather than unleashing a brutal price war as they have in China.

EV (ORG) UK (LOCATION) EU (ORG) Chinese (ORG) Xpeng (PERSON) Brian Gu (PERSON) China (LOCATION)

Originally published by The Guardian World Read original →

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EV prices in UK and EU not likely to dive due to Chinese rivalry, says Xpeng boss

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