Stella Artois launches limited edition Wimbledon strawberries and cream flavoured beer

Stella Artois launches limited edition Wimbledon strawberries and cream flavoured beer The limited edition blush-pink beer is a take on the quintessential Wimbledon experience and will be available at bars on site at the tennis tournament and in supermarkets across the UK Stella Artois is rolling out a Wimbledon-inspired beer - drawing on the tournament's beloved strawberries and cream flavours. The limited-edition blush-pink brew boasts a velvety, nitro-infused foam reminiscent of fresh cream. Best served chilled over ice and topped with a fresh strawberry garnish, the beer delivers a lighter, quintessentially British take on the classic lager. According to its makers, fresh strawberry leads the aroma with a soft, slightly sweet creaminess. The 3.4 per cent ABV beer will be available on draught at bars throughout the tennis tournament, but fans who haven't managed to get their hands on tickets will also be able to pick it up at Sainsbury's and Co-op stores across the UK. A selection of pubs in the Wimbledon area will also be stocking the drink. The tournament gets under way on June 29th, with British hopefuls Jack Draper, Emma Raducanu, Cameron Norrie and Katie Boulter all set to grace the iconic grass courts. Italy's Jannik Sinner returns to defend his crown after beating Spain's Carlos Alcaraz last year to claim his first Wimbledon title. However, two-time champion Alcaraz will not be returning to mount another challenge after being forced to withdraw with a wrist injury that also ruled him out of the French Open. Meanwhile, Poland's Iga Świątek, who claimed victory over the United States' Amanda Anisimova in the women's final, is aiming to retain her women's singles title. Jessie Landers, from Budweiser Brewing Group UK&I which is behind the new drink, said: "Strawberries and cream is at the heart of the quintessential Wimbledon experience. "By launching Strawberries & Cream Flavoured Lager, we are giving fans the opportunity to savour this tradition in new and unexpected ways. "With each year of our partnership, we are proud to celebrate the traditions that make The Championships truly special." Around 283,730 servings of strawberries and cream are consumed at Wimbledon each year. The custom is thought to stretch back to the 19th century, when the tournament first kicked off, and has since become a cornerstone of the Wimbledon experience. It arrives as appetite for fruit-flavoured beers has grown, establishing itself as one of the fastest rising trends in the sector, especially amongst younger consumers looking for lighter, lower-alcohol alternatives. Spectators attending The Championships can also watch out for the return of Stella Artois' limited-edition white cans, honouring the tournament's iconic all-white dress code.