Record World Cup, NBA Finals ratings show live sports are TV’s most valuable asset

MarketWatch Tuesday 16 June 2026, 20:23 UTC By Weston Blasi 1 min read

Key Points

“In this streaming-first world, live, shared moments are a rare thing. Sports is where that still exists.”

World Cup (EVENT) NBA (ORG)

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Record World Cup, NBA Finals ratings show live sports are TV’s most valuable asset

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