Environment
Subscription required? Newspaper paywalls scatter most readers but provide surprising value
Key Points
Paywalls are essential to the financial sustainability of news organizations, yet little is known about how readers respond when they encounter one. Do they subscribe, continue reading free content, look for ways around the paywall or leave the site altogether?
Paywalls are essential to the financial sustainability of news organizations, yet little is known about how readers respond when they encounter one. Do they subscribe, continue reading free content, look for ways around the paywall or leave the site altogether?