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France examines bill to rein in ultra-fast-fashion's expansion

France examines bill to rein in ultra-fast-fashion's expansion
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Here in Paris, Chinese fast-fashion brand Shein is leaving the iconic BHV department store in the chic Marais neighbourhood. The departure follows months of controversy over its inclusion at the landmark shop - with critics accusing Shein's low-cost, high turnover business model of destroying French retail, and high-end brands like Dior and Guerlain abandoning BHV. A French parliamentary committee begins on June 17 an examination of a proposed law to rein in the expansion of ultra-fast fashion.

Here in Paris, Chinese fast-fashion brand Shein is leaving the iconic BHV department store in the chic Marais neighbourhood. The departure follows months of controversy over its inclusion at the landmark shop - with critics accusing Shein's low-cost, high turnover business model of destroying French retail, and high-end brands like Dior and Guerlain abandoning BHV. A French parliamentary committee begins on June 17 an examination of a proposed law to rein in the expansion of ultra-fast fashion. Keywords for this article
France (LOCATION) Paris (LOCATION) Chinese (ORG) Shein (PERSON) BHV (ORG) Marais (LOCATION) French (ORG) Dior (ORG) Guerlain (ORG)
Originally published by France 24 Read original →