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VSCO Challenges Adobe With New App and a $500 Plan for Pros

VSCO Challenges Adobe With New App and a $500 Plan for Pros
Bloomberg Technology Wednesday 17 June 2026, 16:00 UTC By Chris Welch 1 min read
Key Points

Consumer Tech VSCO Challenges Adobe With New App and a $500 Plan for Pros VSCO, the photography platform best known for its popular image filters, is introducing a more advanced iOS app and an all-in-one subscription plan, moves that put it in direct competition with Adobe Inc. and other brands offering professional-grade creative software. VSCO is framing the new app, Studio Pro, as its next-generation professional editing experience, and said a macOS version will follow later this year....

Consumer Tech VSCO Challenges Adobe With New App and a $500 Plan for Pros VSCO, the photography platform best known for its popular image filters, is introducing a more advanced iOS app and an all-in-one subscription plan, moves that put it in direct competition with Adobe Inc. and other brands offering professional-grade creative software. VSCO is framing the new app, Studio Pro, as its next-generation professional editing experience, and said a macOS version will follow later this year. The software is “built specifically for photographers working across weddings, portraits, events, sports, school photography and other large-scale photoshoots,” the San Francisco-based company said in a statement Wednesday. [Image text:] Studio Pro 42 Images Selected Os Exposure Contrast Tone Saturation WB
VSCO Challenges Adobe With New App (ORG) Adobe Inc. (ORG) VSCO (ORG) Studio Pro (ORG) macOS (ORG) San Francisco (LOCATION)
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