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Lululemon Apologizes After Great Wall Drum Sparks China Backlash

Lululemon Apologizes After Great Wall Drum Sparks China Backlash
Bloomberg Markets Thursday 18 June 2026, 02:17 UTC By Charlie Zhu, Daniela Wei 1 min read
Key Points

Lululemon Apologizes After Great Wall Drum Sparks China Backlash Lululemon Athletica Inc. apologized after a yoga event staged on the Great Wall featuring a Japanese taiko drum sparked social media backlash in China, highlighting the reputational risks facing the company in its fastest-growing major market. The late-May event drew more than 2,000 participants to practice yoga on one of China’s most iconic landmarks. But social media users objected to the use of a Japanese drum at a site...

Lululemon Apologizes After Great Wall Drum Sparks China Backlash Lululemon Athletica Inc. apologized after a yoga event staged on the Great Wall featuring a Japanese taiko drum sparked social media backlash in China, highlighting the reputational risks facing the company in its fastest-growing major market. The late-May event drew more than 2,000 participants to practice yoga on one of China’s most iconic landmarks. But social media users objected to the use of a Japanese drum at a site widely viewed as a symbol of Chinese national identity, with commenters calling it a provocation.
Lululemon Apologizes (ORG) Lululemon Athletica Inc. (ORG) the Great Wall (LOCATION) Japanese (ORG) China (LOCATION) Chinese (ORG)
Originally published by Bloomberg Markets Read original →

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