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How Gráinne Wafer Is Modernizing Guinness

Bloomberg Markets Thursday 18 June 2026, 08:00 UTC 1 min read
Key Points

Diageo Global Category Director Gráinne Wafer reflects on her personal connection to the Guinness brand and the challenge of keeping an almost 270-year-old icon relevant for a new generation of drinkers.

Diageo Global Category Director Gráinne Wafer reflects on her personal connection to the Guinness brand and the challenge of keeping an almost 270-year-old icon relevant for a new generation of drinkers. (Source: Bloomberg)
Gráinne Wafer (PERSON) Guinness (ORG) Bloomberg (PERSON)
Originally published by Bloomberg Markets Read original →

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