Entertainment
Candle’s Mayer Says Ad-Backed Streaming ‘Snuck Up’ on Industry
Key Points
Candle’s Mayer Says Ad-Backed Streaming ‘Snuck Up’ on Industry Fox Corp.’s $22 billion acquisition of Roku Inc. illustrates how free-to-watch, ad-supported streaming services are becoming a major force in the entertainment industry, according to Candle Media Inc. co-Chief Executive Officer Kevin Mayer. “There’s always been this notion that streaming is paid, you have to pay a subscription fee,” Mayer said in an interview Thursday on Bloomberg Television. “What snuck up on the industry is...
Candle’s Mayer Says Ad-Backed Streaming ‘Snuck Up’ on Industry
Fox Corp.’s $22 billion acquisition of Roku Inc. illustrates how free-to-watch, ad-supported streaming services are becoming a major force in the entertainment industry, according to Candle Media Inc. co-Chief Executive Officer Kevin Mayer.
“There’s always been this notion that streaming is paid, you have to pay a subscription fee,” Mayer said in an interview Thursday on Bloomberg Television. “What snuck up on the industry is this advertising supported model.”