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Lululemon apologises for China event with actor beating Japanese drum on Great Wall

Lululemon apologises for China event with actor beating Japanese drum on Great Wall
South China Morning Post Friday 19 June 2026, 06:00 UTC By Alice Yan 1 min read
Key Points

The sportswear brand Lululemon has apologised and withdrawn its latest marketing video in China because of a controversy surrounding a big Japanese drum and the Great Wall. The video was designed to promote a yoga-themed event the brand held on the world-renowned historic site in suburban Beijing on May 30. The activity, which was supposed to salute Chinese culture, featured top-tier Chinese actor Zhu Yilong and the mainland’s leading Fanxiang Drum Corp, who played the drums together during...

The sportswear brand Lululemon has apologised and withdrawn its latest marketing video in China because of a controversy surrounding a big Japanese drum and the Great Wall. The video was designed to promote a yoga-themed event the brand held on the world-renowned historic site in suburban Beijing on May 30. The activity, which was supposed to salute Chinese culture, featured top-tier Chinese actor Zhu Yilong and the mainland’s leading Fanxiang Drum Corp, who played the drums together during the...
Lululemon (ORG) China (LOCATION) Japanese (ORG) the Great Wall (LOCATION) Beijing (LOCATION) Chinese (ORG) Zhu Yilong (PERSON) Fanxiang Drum Corp (ORG)
Originally published by South China Morning Post Read original →

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