Ferrari, LEGO and Revolut among brands competing for European CMO of the Year at Cannes

From L'Oréal and Ferrari, to LEGO and Gymshark, 29 senior marketing leaders are competing for the inaugural European CMO of the Year title. A new award celebrating Europe's most influential marketing leaders is set to make its debut at the Cannes Lions International Festival of Creativity on 22 June, with a shortlist drawn from some of the continent's biggest and most exciting brands. The European CMO of the Year award, with Euronews among its industry partners, aims to recognise the chief marketing officers excelling at what they do. The shortlist spans 29 names from across the continent - from household giants like LEGO, Ferrari, Coca-Cola and L'Oréal, to newer-wave brands like Klarna, Gymshark and Revolut. "Marketing is a growth engine for companies, enabling innovation and playing a key role in long-term success," said Florian Haller, CEO at Serviceplan Group. "Digitalisation and data-driven strategies impact value creation measurables and clearly show the significant contribution CMOs make to businesses. With the European CMO of the Year, we are giving this achievement a prominent platform across Europe." To make the cut, candidates needed to have held their CMO role for at least two years and held strategic responsibility for marketing across a minimum of four European countries. And rather than leaving the winning decision to a room full of judges, the European CMO of the Year hands the vote to the marketing community itself. More than 800 marketing leaders from 15 countries were surveyed through the CMO Barometer, nominating peers they considered to be setting the standard. The winner will be announced at a special gala dinner on 22 June, hosted by the Euronews Culture's editor-in-chief Tokunbo Salako, on the opening night of the Cannes Lions International Festival of Creativity. Full list of shortlisted CMOs: Ilaria Lodigiani - Barilla Boris Dolkhani - Bosch Javier Meza - Coca-Cola Anouk Van Hauteghem - Coca-Cola (Fanta, Mezzo Mix, Dr Pepper) Cristina Diezhandino - Diageo Beltran Dobao - Fatboy Enrico Galliera - Ferrari Marco Neroni - Golden Goose Noel Mack - Gymshark Karsten Kühn - HORNBACH David Sandström - Klarna Asmita Dubey - L'Oréal Julia Goldin - LEGO Andrea Spielmann - Lorenz Snack-World Mathilde Delhoume-Debreu - LVMH Susanne Schwenger - Marc O'Polo Jennifer Treiber-Ruckenbrod - MINI Mélanie Brinbaum - Nestlé Olivier Degiorgis - Nestlé Lactalis Géraldine Weilandt - NIVEA Vincent Sieben - Philips Taide Guajardo - Procter & Gamble Antoine Le Nel - Revolut Dr. Susanne Dickhardt - roadsurfer Benjamin Braun - Samsung Europe Kerstin Köder - SAP Leandro Barreto - Unilever Fabio Bin - WeRoad Nicole Lunzer - woom