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World Cup 2026’s Dynamic Pricing Has Tickets Going One Way: Up

World Cup 2026’s Dynamic Pricing Has Tickets Going One Way: Up
Bloomberg Markets Friday 19 June 2026, 08:30 UTC By Hannah Miller 1 min read
Key Points

World Cup 2026’s Dynamic Pricing Has Tickets Going One Way: Up Before the World Cup started, fans raged over the cost of tickets — the highest ever for the tournament. Critics wondered whether prices would crash before kickoff, and if swathes of empty seats would embarrass FIFA’s pricing strategy. After the first week of matches, ticket demand has held up on resale platforms, with prices staying steady and some cases increasing.

World Cup 2026’s Dynamic Pricing Has Tickets Going One Way: Up Before the World Cup started, fans raged over the cost of tickets — the highest ever for the tournament. Critics wondered whether prices would crash before kickoff, and if swathes of empty seats would embarrass FIFA’s pricing strategy. After the first week of matches, ticket demand has held up on resale platforms, with prices staying steady and some cases increasing. Stadiums are also close to full, and prices for the most exciting early games have hit highs of over $4,000. [Image text:] FIFA WORLD CUP2026
World Cup 2026 (EVENT) the World Cup (EVENT) FIFA (ORG)
Originally published by Bloomberg Markets Read original →

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