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Chipmakers Renew Nerdy Performance Tussle That Nvidia’s Dominance Had Quashed

Chipmakers Renew Nerdy Performance Tussle That Nvidia’s Dominance Had Quashed
Bloomberg Technology Friday 19 June 2026, 11:02 UTC By Ian King 1 min read
Key Points

Chipmakers Renew Nerdy Performance Tussle That Nvidia’s Dominance Had Quashed With CPUs back in the spotlight, so too is the PR fight over benchmarks This article is for subscribers only. Welcome to Tech In Depth, our daily newsletter about the business of tech from Bloomberg’s journalists around the world. Today, Ian King reports on the renewed hype battles among the chip companies.

Chipmakers Renew Nerdy Performance Tussle That Nvidia’s Dominance Had Quashed With CPUs back in the spotlight, so too is the PR fight over benchmarks This article is for subscribers only. Welcome to Tech In Depth, our daily newsletter about the business of tech from Bloomberg’s journalists around the world. Today, Ian King reports on the renewed hype battles among the chip companies. Amazon’s chips: The e-commerce and cloud giant is in talks to sell its custom-made AI chips to outside companies. It’s a crowded field.
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