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Nike v Adidas - the World Cup brand battle

Nike v Adidas - the World Cup brand battle
BBC News Friday 19 June 2026, 12:43 UTC 1 min read
Key Points

Eye-watering budgets are nothing new, but this year both Nike and Adidas have gone bigger and bolder than ever before in the fight for World Cup attention.

Eye-watering budgets are nothing new, but this year both Nike and Adidas have gone bigger and bolder than ever before in the fight for World Cup attention.
Nike (ORG) World Cup (EVENT) Adidas (ORG)
Originally published by BBC News Read original →

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