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The Oura Ring 5 Makes a Strong Case to First-Time Buyers

The Oura Ring 5 Makes a Strong Case to First-Time Buyers
Bloomberg Technology Friday 19 June 2026, 14:00 UTC By Samantha Kelly 1 min read
Key Points

The Oura Ring 5 Makes a Strong Case to First-Time Buyers People who already own one of the company’s older models have less of a reason to upgrade to the $399 device. The Oura Ring 5 is the best smart ring yet. And it makes a particularly tempting case to first-time buyers who have so far avoided giving this emerging segment a shot.

The Oura Ring 5 Makes a Strong Case to First-Time Buyers People who already own one of the company’s older models have less of a reason to upgrade to the $399 device. The Oura Ring 5 is the best smart ring yet. And it makes a particularly tempting case to first-time buyers who have so far avoided giving this emerging segment a shot. The device went on sale earlier this month for $399 and up, touting a 40% thinner design that can now be mistaken for a wedding band, more accurate sensors, durability improvements and similar battery life despite the smaller enclosure. The software is also getting upgraded with live activity tracking, a GLP-1 section of the app, smarter AI and new health features — namely, the ability to monitor changes in nighttime breathing patterns and blood pressure trends.
The Oura Ring 5 Makes a Strong Case (ORG) The Oura Ring 5 (ORG) AI (ORG)
Originally published by Bloomberg Technology Read original →

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