Live Roundups Editor's Desk Insights Executive Ops Weather About 🔍
Home › Sport › ‘You can’t unsee it’: how hot pink became the unofficial...
Sport

‘You can’t unsee it’: how hot pink became the unofficial colour of the World Cup

The Guardian UK Friday 19 June 2026, 16:03 UTC By Lauren Cochrane Senior fashion writer 1 min read
Key Points

Move over Barbie, ‘electric fuchsia’ is now dominating football’s biggest stages. But why has the sport embraced the colour?Any fashion-conscious England fan watching the World Cup this week would have appreciated the moment the attack reached the Croatian end – and not just for the potential goals. It offered another glimpse of goalkeeper Dominik Livaković in hot pink, a shade fast becoming a visual signature this tournament.

Move over Barbie, ‘electric fuchsia’ is now dominating football’s biggest stages. But why has the sport embraced the colour?

Any fashion-conscious England fan watching the World Cup this week would have appreciated the moment the attack reached the Croatian end – and not just for the potential goals.

It offered another glimpse of goalkeeper Dominik Livaković in hot pink, a shade fast becoming a visual signature this tournament. Forget Barbie pink – welcome to the World Cup’s hot pink summer.

Continue reading...
the World Cup Move (EVENT) Barbie (PERSON) England (LOCATION) the World Cup (EVENT) Croatian (ORG) Dominik Livaković (PERSON)
Originally published by The Guardian UK Read original →

Related Stories

NZ in charge after Nicholls century as England labour on day three

England labour as Henry Nicholls century builds huge New Zealand lead on day three of Oval Test New Zealand lead by 352 runs at stumps on day three after Henry Nicholls hits 11th Test century in partnerships of 100 and 50 with Rachin Ravindra and Daryl Mitchell; watch day four live on Sky Sports Cricket from 10.15am Friday 19 June 2026 18:44, UK New Zealand assumed complete control of the second Test as Henry Nicholls' century punished England errors on another day of frustration in the...

Sky Sports Football just now

Toews, Stanley Cup and Olympic champ, retires

WINNIPEG, Manitoba -- Jonathan Toews announced his retirement Friday, ending a decorated NHL career that included three Stanley Cups, two Olympic gold medals and a comeback season with his hometown Winnipeg Jets. The 38-year-old center returned to the NHL in 2025-26 after a two-year absence related to chronic immune response syndrome and long COVID, recording 11 goals and 18 assists while appearing in all 82 games for Winnipeg. Toews spent 15 seasons with the Chicago Blackhawks, captaining...

ESPN just now

Green Bay's Gottlieb extended through 2030-31

GREEN BAY, Wis. -- Green Bay coach Doug Gottlieb has agreed to a contract extension that takes his deal through the 2030-31 season. Athletic director Josh Moon announced the extension Friday. The school did not release financial details.

ESPN just now

Royal Ascot day 5 preview: International stars set to light up final day

Sky Sports Racing's Kieran O'Sullivan previews the feature on the fifth and final day of Royal Ascot, the Queen Elizabeth II Jubilee Stakes.

Sky Sports Football just now