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For New Car Brands, the Path to Success Is Littered With Flops

For New Car Brands, the Path to Success Is Littered With Flops
NYT Business Saturday 20 June 2026, 09:00 UTC By Eric A. Taub 1 min read
Key Points

The Afeela during the CES event this January in Las Vegas. “The name Afeela sounds like a tech company, and it turned some people off,” an advertising expert said.

The Afeela during the CES event this January in Las Vegas. “The name Afeela sounds like a tech company, and it turned some people off,” an advertising expert said. [Image text:] Co-Creation
New Car Brands (ORG) Afeela (ORG) CES (ORG) Las Vegas (LOCATION)
Originally published by NYT Business Read original →

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