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BBC Expert gives urgent dementia drug warning adding 'do not endorse this'
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BBC Expert gives urgent dementia drug warning adding 'do not endorse this' Nick Stapleton said it described a new 'neurological discovery' and explained what to look out for A BBC expert has issued an urgent warning about a dementia drug which is being sold as a ‘breakthrough’. A visibly angry Nick Stapleton from Scam Interceptors appeared on BBC Morning Live to warn people not to hand over their details as it’s ‘totally fake’. The in-depth online adverts look like they’re reports from the...
BBC Expert gives urgent dementia drug warning adding 'do not endorse this'
Nick Stapleton said it described a new 'neurological discovery' and explained what to look out for
A BBC expert has issued an urgent warning about a dementia drug which is being sold as a ‘breakthrough’. A visibly angry Nick Stapleton from Scam Interceptors appeared on BBC Morning Live to warn people not to hand over their details as it’s ‘totally fake’.
The in-depth online adverts look like they’re reports from the BBC with a miracule cure for dementia. Mr Stapleton, which showing the advert (which cvan be seen below) said: “This is completely fake. This is nothing to do with the BBC at all. And the video you’re seeing at the bottom there, it basically goes on for 15 minutes and it’s quite an in-depth promotional exploration of the supposed effects of this breakthrough drug.
“It falsely claims that it can reverse the effects of dementia, which is the bit that just really, really annoys me because there is currently no cure for dementia. You are giving people false hope by making claims like this and these scammers are doing it just to make money. You know, I just can’t imagine anything more cruel. So the video describes this neurological discovery and then you see these endorsements, right? So you’ve got what looks like Clint Eastwood there.
"You also get Denzel Washington as well. And all of that is designed to build this trust and credibility, but these are deep fakes. These guys have got nothing to do with this at all. They do not endorse this product. And arguably worse, After that, in the video, you get Professor Katherine Mummeryy, who is a genuine dementia specialist, but again has been deep faked and has just got absolutely nothing to do with what’s being sold.”
He explained that genuine experts were being used to try to sell the product - and they’re using a cunning tactic with comments endorsing it underneath. He said: “The further way in which these scammers are sort of crafting this world which you’re then going to buy into is using what look like genuine comments from social media.
"So you’ve got your celebrities endorsing it, you’ve got experts endorsing it, and then suddenly you’ve got genuine people, you think, saying, ‘Very well explained and straightforward video. No beating around the bush. Congratulations, doctor. Doctor, you’ve helped me a lot.
“A few years ago, I went through a difficult period and started looking for ways to improve my mind and well-being. I started applying your techniques 5 days ago, and I already feel like a different person. More energized with greater mental clarity and more desire to face the day. What a blessing.’ Nonsense. None of that is real.”
How do you tell if it’s fake or if it’s real
Mr Stapleton said: “The first thing I’m going to ask you to think about is where it is that you’re seeing this information, right? What is the source of the information? If you’ve seen it on a click through from social media, it is highly likely to be not true or to be part of a scam. Now, scammers can easily make stuff up.
“They can easily misuse doctor’s names, celebrities names, claim they’re endorsing something when they’re not, right? But look for that website address. You can see partial web address at the bottom here of the website. Now, that who knows what that is. I have no idea. It’s probably not a legitimate source of information, is it? Because it’s just a random website. If you want real medical advice, you need to be going to a genuine website like the NHS site. If you’re looking for real news information, you need to be on a legit legitimate news website, not something you’ve clicked through on from social media.”