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Louis Vuitton brings the beach to Paris in near 40C heat

The Guardian World Wednesday 24 June 2026, 11:59 UTC By Lauren Cochrane 1 min read
Key Points

Pharrell Williams’s menswear collection had a surf theme, while Saint Laurent models wore skinny suitsIn temperatures close to 40C, most of Paris would have loved to go to the beach this week. Guests at the Louis Vuitton show got the look at least – the ground was covered with sand and there was a huge artificial wave as a backdrop. The menswear collection, designed by Pharrell Williams, had a surf theme.

Pharrell Williams’s menswear collection had a surf theme, while Saint Laurent models wore skinny suits

In temperatures close to 40C, most of Paris would have loved to go to the beach this week. Guests at the Louis Vuitton show got the look at least – the ground was covered with sand and there was a huge artificial wave as a backdrop.

The menswear collection, designed by Pharrell Williams, had a surf theme. There were branded wetsuits, Ugg-style boots and the chunky knits surfers wear at the end of a day. There were some jumpers and slouchy suiting, but the active lifestyle idea took centre stage with board shorts, caps, skate-style sneakers and a gilet. Some models carried surfboards branded with the Louis Vuitton logo and the final look was a model in a monogram wetsuit carrying a bike on his shoulder.

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Louis Vuitton (PERSON) Paris (LOCATION) Pharrell Williams’s (ORG) Saint Laurent (PERSON) 40C (ORG) Pharrell Williams (PERSON)
Originally published by The Guardian World Read original →

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