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MNTN CEO on World Cup Ad Boom

MNTN CEO on World Cup Ad Boom
Bloomberg Technology Wednesday 24 June 2026, 16:39 UTC 1 min read
Key Points

Jun 24th, 2026 MNTN CEO on World Cup Ad Boom The World Cup is expected to drive more than $10.5 billion in advertising spending worldwide. As AI floods the internet with content, live sports are becoming even more valuable to brands.

Jun 24th, 2026 MNTN CEO on World Cup Ad Boom The World Cup is expected to drive more than $10.5 billion in advertising spending worldwide. As AI floods the internet with content, live sports are becoming even more valuable to brands. MNTN CEO Mark Douglas joins "Bloomberg Open Interest" from the Cannes Lions conference to discuss what's driving ad spending. [Image text:] Select a style quickframe.com QuickFrame Al BlockParty Vibe
MNTN (ORG) World Cup (EVENT) World Cup Ad Boom (EVENT) The World Cup (EVENT) Mark Douglas (PERSON) Cannes Lions (LOCATION)
Originally published by Bloomberg Technology Read original →

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